- +$3.7M Annualized Revenue
Reactivation Splash Page
Within users’ account profile, it is not immediately clear if a user has paused their account. We designed and tested a splash page with a reactivation incentive to remind and re-engage users with paused subscriptions.
Design Strategy
- Emphasize incentive to reactivate subscription
- Create hierarchy of user actions with primary and secondary CTAs
- Use product imagery to create interest